How to sell your art
By Nia Hefe Filiogianni, founder of Cream Athens, curator and art coach
Most work sells to people who have followed an artist for a while, often for years. These are the steps we work through with the artists we mentor, from a first body of work to collectors who come back.
1. Build a body of work
Galleries and collectors respond to a clear direction. A group of works that belong together, in subject, material or approach, shows who you are as an artist. Decide which works represent you now, and set the rest aside.
2. Prepare your portfolio
Good photographs, taken in daylight, straight on and without clutter. Each work with its title, year, medium and size. A short statement in plain words about what you make and why. A brief biography with your exhibitions. This is what you will send again and again, so make it simple to read and easy to share.
3. Set clear prices
Clear, consistent prices make it easy for someone to say yes. If you are unsure where to start, read our guide on how to price your art.
4. Show your work, often
Most sales begin with someone seeing the work in person. Apply to open calls, group exhibitions and art fairs that suit your practice, and say yes to studio visits. Every exhibition brings new people to your work and gives you something to share.
5. Approach galleries with care
Research galleries that already show work close to yours. Visit their exhibitions, follow their programme and get to know the people who run them before you send anything. When you do get in touch, keep it short, personal and specific to that gallery.
6. Sell online, but keep it personal
A simple website with your available works, your prices or a clear way to enquire, and your contact details is one of the most useful tools you have. Social media brings people to it. Answer every message personally, because collectors buy from artists they feel they know.
7. Look after your collectors
Your first collectors matter most. Thank them, tell them about new work and invite them to openings. Collectors who come back often bring friends.
Want guidance for your own practice?
Our six-week private mentoring covers your portfolio, your prices, your statement and your first steps with galleries and collectors.
Coaching and mentoringQuestions artists ask
Where is the best place to sell my art?
There is no single best place. Most artists sell through a mix of open calls and exhibitions, galleries, their own website and direct relationships with collectors. Start where your work fits best and build from there.
Do I need a gallery to sell my art?
No. Many artists sell directly to collectors, online and through exhibitions. A gallery can open doors to collectors you would not reach alone, so it is worth building towards, but it is not the only route.
How do I find collectors for my work?
Collectors usually find artists through exhibitions, recommendations and people they trust. Show your work as often as you can, keep in touch with everyone who has bought or shown interest, and let your network know when you have new work.
How many works do I need before I start selling?
Enough to show a clear, consistent direction. A coherent group of works, often around ten to fifteen, tells galleries and collectors who you are as an artist far better than a few unrelated pieces.